I build digital systems that make businesses run better.
From customer-facing websites to automated workflows and custom business platforms, I design and build practical systems around the way your business actually works.
Strategy, design, development, integrations, and launch — handled directly by me.
Where I Can Help
Technology should remove work, not create more of it.
Too much manual work
Automate repetitive tasks, document handling, notifications, follow-ups, data entry, and internal workflows.
Disconnected tools
Connect your website, payments, CRM, messaging, forms, spreadsheets, and third-party services.
An outdated online presence
Replace an outdated or ineffective website with one designed around credibility, leads, and customer action.
A business idea that needs building
Turn an idea into a working portal, membership platform, subscription service, dashboard, or custom application.
What I Build
Three ways to work together
Practical solutions, built and delivered directly by me — from first conversation to launch.
Websites That Support the Business
Modern business websites designed to explain your value clearly, build trust, generate inquiries, and connect with the tools you already use.
- Business and service websites
- Landing pages and lead funnels
- Online forms and customer portals
- Payments, booking, and CRM connections
AI and Business Automation
Practical automation built around real workflows — not AI added simply for appearance.
- Lead qualification and follow-up
- Document and data processing
- Email, SMS, and notification systems
- Internal AI assistants
- Repetitive workflow automation
Custom Software and Platforms
When an ordinary website or off-the-shelf tool is not enough, I build a system around the business itself.
- Customer dashboards
- Subscription and membership platforms
- Internal operations tools
- Monitoring and alert systems
- Custom integrations
AI Receptionist
Hear an AI receptionist take the call
Pick a business and play the call. The receptionist answers with the business name, handles the request, and books the appointment. It can do this in English and the other languages on the AI receptionist page. The businesses are fictional.
Linden Dental Studio
A caller books a repair and asks about dental insurance. The receptionist confirms coverage will be checked before the visit.
- Receptionist
Thank you for calling Linden Dental Studio, this is Maya. How can I help you today?
- Caller
Hi. I chipped a tooth last night, and I was hoping to get in this week.
- Receptionist
I'm sorry to hear that. We can see you for a chip repair. Are you in pain right now, or is it mostly the edge of the tooth?
- Caller
It's not really painful, just sharp. Do you take dental insurance?
- Receptionist
We do, and we'll confirm your exact coverage before the visit. The exam and repair is usually a short appointment. I have Thursday at ten fifteen, or Friday at two forty. Which works better?
- Caller
Thursday at ten fifteen, please.
- Receptionist
You're set for Thursday at ten fifteen with Dr. Shah at Linden Dental Studio, on Court Street in Carroll Gardens. We'll text a reminder to this number. Anything else I can help with?
- Caller
That's all, thank you.
- Receptionist
Glad we could get you in. We'll see you Thursday. Take care.
Metro Pipe & Heat
A late call about a dead boiler. The receptionist treats it as an emergency and flags it to the owner.
- Receptionist
Metro Pipe and Heat, this is the after-hours line. I'm Alex. What's going on?
- Caller
My boiler just died and the apartment is freezing. I've got a two-year-old.
- Receptionist
That's an emergency, and I'm flagging it to the owner right now. Is anyone in immediate danger, or is it the heat?
- Caller
Heat only, but it's already cold. Can someone come tonight?
- Receptionist
Yes. An on-call tech covers Astoria overnight. I need the address and a callback number so they can reach you directly.
- Caller
It's 18-55 28th Avenue, apartment 3. This number is fine. 718-555-0142.
- Receptionist
18-55 28th Avenue, apartment 3, callback 718-555-0142. I've marked this urgent and sent it to the owner. A technician will call you within twenty minutes to confirm they're on the way. If anything becomes unsafe, call 911.
- Caller
Okay. Thank you.
- Receptionist
You're welcome. Stay warm, and they'll be in touch shortly.
Ellison & Park
A caller asks about a Manhattan lease dispute. The receptionist covers the consult fee and books an intake.
- Receptionist
Ellison and Park, this is Jordan. Are you calling about a new matter?
- Caller
Yes. I need to talk to someone about a lease dispute with my landlord in Manhattan.
- Receptionist
I can set a consultation for that. Is this a residential lease, and has anyone already filed in court?
- Caller
Residential, and no court filing yet. What does a consult cost?
- Receptionist
The first consultation is two hundred fifty dollars for forty-five minutes. The attorney will tell you whether it makes sense to go further. I have Tuesday at eleven, or Wednesday at four thirty.
- Caller
Wednesday at four thirty works.
- Receptionist
Wednesday at four thirty with our tenant-side attorney. May I have your name?
- Caller
Priya Raman.
- Receptionist
Priya Raman, Wednesday at four thirty, lease dispute, no filing yet. We'll email a short intake form to confirm. Is this the best number to reach you?
- Caller
Yes, it is.
- Receptionist
Then you're booked. We'll see you Wednesday.
Northline Barbers
A Saturday booking starts as a fade and beard trim. The caller interrupts and drops the beard trim, and the time and price are updated.
- Receptionist
Northline Barbers, this is Sam. What can I do for you?
- Caller
I want a fade and a beard trim, maybe Saturday.
- Receptionist
Saturday is open at eleven twenty or at three. A fade and beard trim is about forty-five minutes, and it's fifty-five dollars before tip.
- Caller
Wait, actually, sorry. Can I do just the fade? I just got the beard done yesterday.
- Receptionist
No problem. I'll drop the beard trim. A fade alone is thirty-five dollars and about half an hour. Do you still want Saturday at eleven twenty, or is three easier?
- Caller
Let's do three.
- Receptionist
Saturday at three, fade only. What's the name for the appointment?
- Caller
Marcus Hale.
- Receptionist
Marcus Hale, Saturday at three, fade only, at Northline Barbers on North 6th. We'll text you the morning of. See you then.
- Caller
Perfect. Thanks.
- Receptionist
You got it. Have a good one.
Riverside Auto Care
A caller with a shaking car asks what diagnosis costs. The shop books a drop-off and says the price comes before any repair.
- Receptionist
Riverside Auto Care, this is Riley. How can I help?
- Caller
My check-engine light came on, and the car shakes a little on the highway.
- Receptionist
We'll look at that. If it's still driving normally, you don't need a tow. We diagnose first, then call you with the price before any repair.
- Caller
Okay. How much is the diagnosis?
- Receptionist
The diagnostic is one hundred forty-five dollars, and we waive it if you approve the repair here. I can get you in tomorrow at eight thirty, or Thursday at one fifteen.
- Caller
Tomorrow at eight thirty.
- Receptionist
Tomorrow at eight thirty for the check-engine light and the highway shake. What's the name and the car?
- Caller
Elena Voss, 2018 Honda Civic.
- Receptionist
Elena Voss, 2018 Honda Civic, tomorrow at eight thirty at Riverside Auto Care. You can drop it off any time after eight, and we'll text you when the diagnosis is ready.
- Caller
Great. Thank you.
- Receptionist
Drive safe, Elena. We'll see you in the morning.
Cinder & Rye
A caller books a Friday table for four and asks about a small office lunch. The kitchen follow-up is noted with the reservation.
- Receptionist
Cinder and Rye, this is Noor. Would you like a table, or is this about something else?
- Caller
Both, actually. A table for four on Friday, and I wanted to ask about catering a small office lunch.
- Receptionist
I can help with both. Friday at seven or eight fifteen for four. Weekday office lunches start around twenty-eight dollars a person, and the kitchen confirms the menu once they know the headcount.
- Caller
Seven is perfect. The lunch would be about twelve people next month.
- Receptionist
I'll book the table and note the catering question. Name for Friday at seven, party of four?
- Caller
Daniel Cho.
- Receptionist
Daniel Cho, Friday at seven, party of four. I've also flagged a catering inquiry for about twelve people next month, and someone from the kitchen will call you about the menu. Is this the best number?
- Caller
Yes. 212-555-0194.
- Receptionist
212-555-0194. You're confirmed for Friday, and you'll hear from us about the lunch.
- Caller
Sounds good.
- Receptionist
We'll see you Friday at Cinder and Rye.
- Answers 24/7
- Books into your calendar
- Flags emergencies to you
- Sends you a summary of every call
Process
A clear process from idea to launch.
You do not need to arrive with technical specifications. We start with the business problem and determine the right solution together.
Understand
We define the problem, the people involved, and what a successful result should look like.
Plan
I map the solution, timeline, responsibilities, and project milestones before development begins.
Build
The system is developed in stages, with working progress you can review along the way.
Launch & Support
I handle deployment, testing, handover, and the agreed post-launch support.
Built and Operating
Not concepts. Working systems used by real people.
I have built and continue to operate live platforms involving subscriptions, automated alerts, customer accounts, payments, AI-assisted workflows, public data, and business dashboards.
DOBGuard
NYC property owners were missing building-violation notices until fines had already piled up.
Now they get an alert within minutes of a new violation being posted.
View case study
NYC Housing Lottery
Affordable-housing listings opened and closed within days, and renters were missing them by checking manually.
Subscribers now get an instant alert the moment a matching lottery opens.
View case studyOne person accountable from the first conversation to launch.
You work directly with me throughout the project. There is no sales team handing the work to another department and no chain of account managers between the business problem and the person building the solution.
Direct communication
You talk to the person doing the work — not an account manager relaying messages.
Business-first recommendations
Every recommendation starts from your business problem, not from a technology I want to sell you.
Strategy and implementation in one place
The person who plans the solution is the same person who builds and launches it.
About Michael
Hands-on strategy and development.
I'm a developer and digital-product builder with more than seven years of experience creating websites, automation systems, and online platforms. I work directly with businesses from the initial idea through launch and ongoing improvement.
My own live platforms give me practical experience with the same issues clients face: payments, customer onboarding, automation, reliability, support, and growth.
Technical stack →
TypeScript · PHP · React · Next.js · Astro · PostgreSQL · OpenAI
Ready to start?
Have a business problem that technology could solve?
Tell me what is slowing you down, what you are trying to launch, or what is no longer working. I will help determine the most practical next step.
No obligation. No technical preparation required.
Get in Touch
Have a project in mind? Let's discuss how I can help.